For as long as I can remember, the people closest to me have always said the same thing.
“You have so much potential.”
“You’re good at everything you do.”
“You’re going to do great things.”
And they meant it.
I could design with ease. Graphics, branding, web design.
I could build systems and lead teams naturally.
I could step into almost any role and figure it out.
Yet, something did not add up.
Despite the skills, despite the talent, despite the praise, my life did not reflect what I was capable of. I was not earning in proportion to my ability. I was not visible in proportion to my impact. I was not living at the level of my potential.
I was doing well, but I was not becoming.
For a long time, I chose to stay behind the scenes. I told myself I preferred it there. That I was more comfortable supporting than leading from the front. That my time would come later.
But the truth was simpler and harder to admit.
I was playing small.
Ironically, my name is Nyota, which means star. And yet, I was shrinking myself, dimming my light, avoiding the very visibility that growth required.
As I began to reflect deeply, I realized the problem was never a lack of skill. I had spent years learning, reading, building, and preparing. If anything, I was overqualified.
The real problem was internal.
I struggled with confidence.
I was afraid of judgment.
I constantly asked myself, “What will people say?”
I wanted to do meaningful work, but I wanted to do it quietly. I wanted impact without exposure. Growth without discomfort.
Another truth surfaced during this season.
I was stuck in impostor syndrome.
I read constantly. I studied endlessly. I prepared obsessively. But I rarely finished what I started. I delayed launching. I delayed shipping. I delayed showing up.
What I called preparation was often procrastination disguised as discipline.
I was always getting ready, but never ready enough.
At some point, I had to face myself honestly.
If I continued this way, I would spend my life admired for potential but never respected for results. I would remain talented but unseen. Capable but unfulfilled.
That realization marked a turning point.
I decided that the first thing I needed to confront was not strategy or skill, but belief. I had to deal with fear. I had to deal with judgment. I had to deal with the voice in my head that kept telling me to stay small.
I had to choose myself.
This is where IT’S TIME TO BECOME was born.
Not as a motivational idea, but as a personal declaration.
This book represents the moment I stopped waiting for permission. The moment I chose to step forward. The moment I accepted that becoming requires visibility, courage, and responsibility.
It is not about perfection.
It is not about having everything figured out.
It is about alignment between who you are and how you show up.
I wrote this book for people like me. Gifted, curious, capable, but hesitant. People who know there is more inside them, yet feel stuck behind fear, overthinking, and self-doubt.
This book is my way of saying what I needed to hear.
Stop hiding.
Stop shrinking.
Stop waiting.
This book was written for the version of you that knows there is more.
More clarity.
More courage.
More alignment between who you are and how you show up.
IT’S TIME TO BECOME is not about motivation. It is about decision. It is about breaking the patterns that keep you playing small and stepping fully into your potential.
If you have ever felt gifted but unseen, prepared but hesitant, capable but stuck, this book is for you.
Preorder your copy today and take the first intentional step toward becoming the person you know you are meant to be.
Your life will not expand until you do.
It is time to become.
