Let’s Start with a StoryTwo shoe salesmen were sent to a new territory to assess market potential. They arrived at the same destination, saw the same people, and observed the same reality. Yet, their conclusions couldn’t have been more different. The first salesman took one look around and saw that no one was wearing shoes. Defeated, he sent a message …
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We convince ourselves that more planning, more research, and more preparation will lead to better results. But the truth? Waiting to be “ready” is just procrastination with a fancy name.
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Starting is the hardest part because you’re fighting against inertia. But once you push through, momentum makes success feel effortless.
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Traditional business plans are long, complex, and often miss the point. Godin simplifies it into five key areas:
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Growth doesn’t happen overnight. The work you put in today might not show results immediately, but every small effort compounds over time. Keep watering your dreams.
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The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.
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We often believe that perfection comes from careful planning and endless refinement. But the truth is, progress comes from doing, learning, and improving through repetition.
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The Halo Effect is when our overall impression of someone (or something) influences how we judge their other qualities.
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In 1995, a man named McArthur Wheeler walked into a bank in broad daylight and robbed it—without a mask. When police later arrested him, he was baffled. “But I wore the juice!” he protested.
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To most people, that block of marble was just a rock—flawed, heavy, and unremarkable. But Michelangelo saw something hidden within. With every strike of his chisel, he removed what didn’t belong, revealing the masterpiece that had always been there.
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