The Light You Carry

When we’re surrounded by uncertainty, doubt, or hardship, it’s easy to feel consumed by the darkness. It convinces us that we’re alone, that there’s no way forward. But what if the darkness isn’t there to blind us, but to make us see the light we carry?

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The 5 Steps of Marketing by Seth Godin

In his book This is Marketing, Seth Godin lays out a simple yet powerful five-step marketing framework that every startup can use to build an audience, create demand, and grow sustainably. Unlike traditional marketing, which often focuses on mass appeal and interruption, Godin’s approach is about serving the right people, solving meaningful problems, and building trust over time. If you’re …

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