Why Community Matters More Than Ever
Every human being carries a deep desire—to belong.
We long to feel loved.
We want to feel seen.
We crave a sense of purpose.
And yet, in the digital age, something strange has happened.
We are more connected than ever.
The internet has made it possible to reach across borders, time zones, and cultures in seconds.
We can be in ten group chats, attend a Zoom meeting in London while sitting in Nairobi, and scroll through thousands of posts in a single afternoon.
But with all this connection… we’re more isolated than ever before.
Have you ever been in a room full of people, only to notice that everyone is glued to their screens?
Or maybe you’ve been the one reaching for your phone—not out of urgency, but to avoid conversation or closeness.
I’ve done it too. I’ve pulled out my phone to escape the awkwardness of presence.
To avoid vulnerability. To disappear into a scroll.
That’s when it hit me: we don’t have a technology problem.
We have an engagement problem.
Not likes and comments.
Human engagement.
A true community isn’t just a group chat or a shared interest page.
A real community is a space where people come together around shared values, vision, and interests.
It’s a space where you feel safe, challenged, supported, and accepted.
It’s not just about meeting—it’s about meaning.
So how do you know you’ve found a true community?
You feel like you belong.
You feel like what you do together matters.
You feel like you can show up as your full self—imperfect, learning, growing.
There are two main types of community today:
- Online Communities –
These are digital spaces where people connect, learn, and grow together—like Bible studies on Zoom, “work with me” virtual focus groups, or creator-led learning circles. - In-Person Communities –
These are the physical gatherings that bring people face-to-face.
And right now, they’re making a massive comeback.
Why? Because after years of digital-only connection—especially during the pandemic—we’ve realized we need more than Wi-Fi.
We need presence.
Across cities and countries, people are building intentional communities:
- A group meets every Saturday just to skip rope—yes, OneSkip, led by Linda Weru.
- Serenity Club hosts 7-hour no-phone silent meditation meetups.
- Others meet to cycle, paint, make candles, worship, read books, or simply walk.
What brings them together?
A longing to reconnect—with others, and with themselves.
What Makes a Community Transformational?
There are three core elements that turn a group into a tribe:
1. Support
True community helps you grow.
Whether it’s fitness, creativity, healing, or skills, support from people on the same path gives you strength to move forward.
2. Encouragement
Community reminds you: You can do this.
It pushes you past procrastination and fear.
It creates space for courage.
For me, that came through joining Kwanza Toastmasters.
I wanted to grow as a public speaker.
Inside that community, I found seasoned speakers, beginners like me, and a safe space to learn without judgment.
Week after week, I got better—not just because of skill, but because I wasn’t doing it alone.
3. Accountability
We all want to grow.
But growth isn’t just about goals—it’s about people who check in, cheer you on, and won’t let you quit on your potential.
A great community holds up a mirror.
It says, “Look at who you’re becoming.”
It says, “Keep going.”
Bringing It Home
In a world where loneliness is rising and screens are our constant companions, the need for real connection has never been greater.
Community is not a luxury—it’s a lifeline.
It gives us the space to belong, the courage to begin, and the strength to become.
So if you’ve been feeling disconnected, isolated, or unsure of your next step…
Don’t wait for the perfect moment.
Find your people.
Show up.
Start small.
Because sometimes, the most life-changing decision you’ll ever make is simply this:
Don’t go alone.
This Week’s Issue is Brought to You by KOMM
KOMM empowers creators and community leaders to monetize their audience through memberships, digital products, events, and courses—all in one place.
If you want to turn your community into a thriving business, click here to get started Today for Free.
Learning never stops.
Take a moment to reflect and act on what resonates with you.
Keep evolving.
– MJ Nyota
